Phoenix

WIP  

 

I conceptualized a magazine that focused on the rebirth of fashion retail as second-hand shopping is becoming more obtainable. I chose a typeface that mimicked timelessness and elegance and manipulated it to have a heavier bottom incorporated a seventies style. The "O" is cut to build shapes representing mitosis to further push "rebirth". 

WORD MARK 

 
 

APPLICATION 

PROCESS 

 
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