Hello, my name is Amanda Casey and I'm a Digital Designer.
I study Communication Design at the University of Cincinnati in the School of Design, Architecture, Art, and Planning in the class of 2023.
I'm passionate about creative problem solving and creating new consumer experiences backed by user-centered research. On the weekends you'll catch me spending the day in the thrift store, starting an impromptu home DIY, or taking a pottery class.
Reach me at caseyad@mail.uc.edu
Resume
Previous Experience
Summer 2021 – Fabric Care
I created website and mobile layouts and assets, ideated new packaging concepts with industrial designers, and dove into trend research to find new product design ideas. I lead a passion project where I pitched a digital platform to push the fabric care category into the digital space and explore the new consumer benefits.
Spring 2022 – Ventures
I worked in the Early Create team, building a foundation of user interviews, trend research, and benchmarking to find a gap in the market in previously unexplored categories. I worked on developing testable assets to gauge consumer reactions to different target markets.
Clearstory Wayfinding + Placemaking
Spring 2020 + Fall 2020
I worked to optimize their mobile website during a rebrand. I also learned invaluable environmental EGD fundamentals, understanding the importance of accessibility and legibility, and creating working systems.
Fall 2018 – Present, Staff Member and Project Manager
This publication has over 110 members across the US and builds a community of creatives who all encourage each other to experiment and refine technical visual design skills. I am a layout designer and photographer and have been able to be a mentor in those areas as well. I was most recently the Project Manager on the Executive Team and created a project timeline, helped create 30 project teams and assigned team roles, and oversaw team progress to help meet deadlines.
Hello, my name is Amanda Casey and
I'm a Digital Designer.
I'm passionate about creative problem-solving and creating new consumer experiences backed by user-centered research. On the weekends, you'll catch me spending the day in the pottery studio, starting an impromptu home DIY, or cruising on my bike.
Let's work together!
Previous Experience
Fall 2023 – Graphic Design Intern
Working underneath Lacey Waterman to develop brand identities that tell a compelling story across platforms. Generating creative assets like presentation decks, social media materials, and Squarespace websites for clients in a fast-paced environment.
Summer 2023 – Freelance UX/UI Designer
Created Figma design libraries and built components to deliver website prototypes that are easy to hand off to clients. Ideated new task flows with wireframes, finalized new landing pages, and prepared XD files for developers. Optimized user task flows for new digital features.
Fall 2022 – Junior Product Designer and Marketing Graphic Designer
Redesigned digital product flows and email templates by auditing current user pain points and highlighting new opportunity areas. Collaborated with multidisciplinary teams to build upon current design systems to ensure consistency across digital platforms.
Summer 2021 – Fabric Care, Digital Innovation Designer
I created website and mobile layouts and assets, ideated new packaging concepts with industrial designers, and dove into trend research to find new product design ideas. I lead a passion project where I pitched a digital platform to push the fabric care category into the digital space for Millennial and Generation Z consumers and explore the new consumer benefits.
Spring 2022 – Ventures, Digital Innovation Designer
I worked on the "Early Create" team, building a foundation of user interviews, trend research, and benchmarking to find a gap in the market in previously unexplored categories. I worked on developing testable websites to gauge consumer reactions to different product concepts to find the ideal target market.
Clearstory Wayfinding + Placemaking
Spring 2020 + Fall 2020
I worked to optimize their mobile website during a rebrand. I learned invaluable environmental EGD fundamentals, understanding the importance of accessibility and legibility, and creating working systems.
Fall 2018 – Present, Staff Member and Project Manager
This publication has over 110 members across the US and builds a community of creatives who all encourage each other to experiment and refine technical visual design skills. I am a layout designer and photographer and have been able to be a mentor in those areas as well. I was most recently the Project Manager on the Executive Team and created a project timeline, helped create 30 project teams and assigned team roles, and oversaw team progress to help meet deadlines.