Aldea

Branding | Social Media Design

myaldea.org

Produced by Strand Studio
Graphic Designer Amanda Casey
Creative Director Lacey Waterman
Photographer Nathan Kraxburger

During my internship at Strand Studio, I served as a graphic designer tasked with expanding the brand identity of Aldea — a non-profit dedicated to providing children in impoverished areas of Guatemala with access to high-quality education. While the project initially had a logo and photography, my objective was to develop the brand's identity to succeed across digital platforms like Instagram and Web.

Under the guidance of Creative Director Lacey Waterman, I created and presented diverse brand directions, color palettes, font pairings, and numerous social media post iterations, culminating in the creation of over 50 final Instagram squares. The aim was to cultivate a tone that echoed the educational mission statement and projected hope and energy.

Fruitful, Assertive,
& Hopeful

Sympathetic, Moving,
& Candid

Building Blocks, Unwavering,
& Supportive